This campaign. It's more fun in the
Philippines.
It's more fun and it's not at the same time. Plagiarism,
right to bash … Some critics flared up. But I still didn't have the
chance to listen to someone saying the Philippines are reduced to fun through this campaign.
Los Angeles, Hong Kong Disneyland and dolphin parks
in Florida, those places are at different side of Earth but they have
the same selling argument. Fun. And they all sell the same fun.
Philippines are not representative of
this globalized fun and that's why this campaign is more fun in the
Philippines.
But who will dare to emphasize, to invest money on a unique culture, a mix of rich
influences, something Filipinos can be proud of as a selling
argument ?
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